“transmedia storytelling” from a perspective that integrates semiotics and narratology in Carlos Alberto Scolari: [email protected] Journal Name: Semiotica – Journal of the International Association for Semiotic Studies / Revue de l’Association Internationale de Sémiotique Volume: second-floor balcony is devoted to transmedia storytelling. Transmedia storytelling: new ways of communicating in the digital age by Carlos A. Scolari.
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tranwmedia Email this article Login required. Email the author Login required. Abstract Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world.
The analysis includes a description of the multimedia textual structure created around the Fox television series Finally, the article analyzes transmedia storytelling from the perspective of a semiotics of branding.