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Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.

The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Learn more click to open popover Editorial Reviews About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

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We Get Fellowships | Blogs | Archinect

Double Your Ad Campaign Results! Read more Read less. Discover Prime Book Box for Kids. About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

Entrepreneur Press; 1 edition November 28, Language: I’d like to read this book on Kindle Don’t have a Kindle? Share your thoughts with other customers.

History of advertising – Wikipedia

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Please try again later. While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It has lots of quotes and input from numerous copywriters and journalists.

The book covers a lot and doesn’t go too deeply into anything. But for the beginner, this is good.

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The author didn’t hit radio copywriting too hard and was off a bit on the number of words allowed in both a: Though, in truth, the word count depends on the announcer, how the script is to be delivered and other things. So he was in the ball park. I recommend this book to new copywriters and business people who opt to write their 28nvo06 sales copy but don’t know how. This book won’t teach you how to be a copywriter. No book can do that. But it will help you. There’s a problem loading this menu right now.

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