Advertising. Front Cover. Frank William Jefkins. Macdonald and Evans, – Advertising – pages The Advertising Agency. Copyright. Advertising by Frank Jefkins, , available at Book Depository with free delivery worldwide. Advertising has 48 ratings and 3 reviews. Melissa said: If you want a crash course on Advertising , this book is for will break down to you, th.

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Home Contact Us Help Free delivery worldwide. Description This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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The new edition has frqnk fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. The Best Books of Check out the top books of the year on our page Best Books of Looking for beautiful books?

Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Other books in this series. Corporate Strategy Roger Bennett.

Advertising – Frank Jefkins, Frank William Jefkins, Daniel Yadin – Google Books

Business Information Technology Tim Cleary. Table of contents 1.

Advertising and the marketing function 2. Types of advertising 3.

The advertising agency 4. Direct response marketing Layout and typography Advertising on the Internet Law and ethics of advertising Planning and executing an ejfkins campaign Appendices Addresses Further reading Index show more. Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 million reviews.


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