“If you put a frog in water and slowly heat it, the frog will eventually let itself be boiled to death. We, too, will not survive unless we actively respond to the radical . In this book, Charles Handy shows why we need more unreasonable men and women today with the ability to break out of old ways of thinking in order to use. This article is about the science fiction series; The Age of Unreason (ISBN ) is also the title of a book by Charles Handy. The Age of Unreason is a .

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The Unreadon Of Unreason was published in The world is changing fast, said the author, and we need to change with it. The numbers prove it, and companies and governments need to acknowledge this and think differently.

The future is not inevitable. We can influence it, if we know what we want it to be.

Discontinuous change requires discontinuous thinking, and that means looking at everything in a new way. Upside down thinking can make you view work as the best hany the four-letter words.

The Age of Unreason

Here he was very much predicting flexi-working in the way that we have come to see it. His calculation was based on 47 hours a week x 47 weeks a year x 47 years. This was very much a standard corporate job post-war. A generation later he suggested that his son and daughter could expect their jobs to add up to, on average, 50, hours: The knack is to analyse all these needs and strike the right blend of activity and income generation.


In the past, for most men, their work portfolio only really had one item in it — a risky strategy in any walk of life. He introduced the idea of the Shamrock Organisation — with three parts containing a core of well-qualified technicians and professionals, the contractual fringe including individuals and organizations, and the flexible part-time labour force.

He was even prescient enough to predict the possibility of a fourth leaf in which the customers do the work for the company, in the same way that co-creators do on the Internet today.

This is no way for companies to proceed. In a nutshell, the book claimed that we will not survive unless we actively respond to the radical way our world is changing. This is as true now as it was twenty-five years ago. Kevin Duncan is a business author.

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Back to the future: The Age Of Unreason by Charles Handy – Dialogue ReviewDialogue Review

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