Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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All 15 of these basic appeals are used in the media and after reading this its made it clear to me what exactly their trying to do. I find this very true dealing with commercials. The need for prominence: Sports figures as spokespersons project this image. October 27, at 1: By continuing to use this website, you agree to their use. Need for guidance- a father or mother figure can appeal to your desire for someone to care for you, so you won’t have to worry.

The need of break from social duties, liberty to relax and chill is the focus area under this appeal. Need to achieve — the ability to accomplish something difficult and succeed identifies the product with winning. I think that when they stduy these types of appeals they look for what someone does or needs to feel satisfied, like to give desires and fantasies.

In the end it should be about how happy you really are with your life and what appeals make of it, not how anyone makes you feel about yourself. Advertisers use these angles to get you to pay attention and to want a product they are selling or pitching to you.



The need for attention: Need to nurture — every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts. October 28, at 9: Need for affiliation- the largest number of ads use this approach: I find this to be very true and automatically these sports figures come to mind.

Fill in your details below or click an icon to log in: Advertisers generally commercialize the fact that the product is so good that it has been in existence for many years and thus people can trust it blindly.

For example, Florence Henderson has been portrayed as an expert mom who knows about the advantages of Wesson oil and is suggesting using the same. The need for affiliation: V, the shows that we are watching have influence and advertisment.

Need for sex- surprisingly, Fowles found that only 2 percent of the appeaos ads he surveyed used this appeal. October 27, at 8: Products that advertise high status play with our need for prominence. The need for autonomy: The need for guidance: The need for affiliation: Sports figures as spokespersons project this image.

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Need to nurture- every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts. Even thought if they are not apprals to at all.

The need to aggress: They try to make us feel like our lives our missing something and jin product is the answer to finally making us happy.

After reading the 15 Basic appeals I realize that these are in almost all commercials on TV. Even with our friends.

The 15 Basic Appeals is very raw, and very true. All these listed above are basically bringing down the viewer in to buying to product to feel better about themselves, make them more popular, or make them feel more respected. It is because of this filter, which society has subconsciously created, that advertisers try so hard to bombard us with as many ads as they can.


“Advertising’s Fifteen Basic Appeals” by Jib Fowles by Maria Boza on Prezi

It has made it more clearer to me that they are trying to sell a product and appealing jibb the audience. The need to feel safe and secure is focused in this appeal. You are commenting using your Twitter account.

This appeal targets the need to get noticed. A great example is cosmetics every girl wants to look flawless so fowlea we are willing to buy anything.

Advertizing’s 15 Basic Appeals (by Jib Fowles) | Venturaenglish02fall09’s Blog

Well I have to agree with the 15 most appealing things used for advertising. It seems to me that most of them have animals in them to bring about a more type of nurture to the commercail and to show the lack of it. Dr Ben Winsworth Date of Birth: Be informed so you can break the chain of a natural habit.

Everyone should just be satisfied with what they have and just be happy. They use all the things we as humans try to look for and achieve. Our service offers Advertising essay sample that was written by professional writer.

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