In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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Fill in your details below or click an icon to log in: There is a paradox within these various logics and desires. Bolter and Grusin note that it is a primary characteristic of modernism to direct attention to the process of mediation itself, as an experience of representation This is to say, users want an immediate connection with the medium.

Immediacy, Hypermediacy, and Remediation – PUB

Each was the best representation up to that point. Hypermediacy can be defined simply as multiple forms of media combined together in a viewing experience. Leave a video comment? Similarly, the desire for sexual immedediacy could aim for a voyeuristic examination of the objects of representation or a union with them.

Wow thank you so much for this blog, the reading I had to do was so complicated but I finally understand the concepts now. Later on, they state that the human agent being erased from the media is a big part of immediacy. Whether the mediation is hyper-visible or invisible, these technologies have real affects on our real selves, and we desire that mediation in order to be present. Your email address will not be published.

This is a powerful analysis. In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: Last accessed 28th November […]. Marketing depends on me enjoying and using that mediation so that I will be led down a sometimes lengthy trail of clicking through different recommended items and stores.

One of the examples they offer here is the desktop metaphor—the little icons lined up in Word signaling sheets of paper, folders, floppy discs, and a printer. Transparent immediacy becomes a reaction against the power and function of mediation. Immediacy is the perfection, or erasure, of the gap between signifier and signified, such that a representation is perceived to be the thing itself.

The desire for immediacy is the desire for an experience without mediation.

A Review of _Remediation_

Different media may enact this desire in different ways. And finally, when a new medium tries to absorb the old medium entirely.


It is supposed to make us feel closer somehow but still, contains many ruptures. Remediation is an integral component of new media, and it manifests on a continuum of extremes. In each case that inadequacy is represented as a lack of immediacy, and this seems to be generally true in the history of remediation. If the logic of immediacy leads one either to erase or to render automatic the act of representation, the logic of hypermediacy acknowledges multiple acts of representation and makes them visible.

Bolter and Grusin 60 Immediacy is the perfection, or erasure, of the gap between signifier and signified, such that a representation is perceived to be the thing itself. In formal terms, the desire for immediacy is the desire to get beyond the medium to the objects of representation themselves. Each new medium is justified because it fills a lack or hgpermediacy a fault in its predecessor, because it fulfills the unkept promise of an older medium.

Email required Address never made public. Most people think that they have their origins with digital media; it is interesting to see the various examples that are used to ane that these concepts have existed as long as media has existed.

The authors reference a number of early devices, such as the diorama, the phenakistoscope, and the stereoscope. Contemporary art is a remix of older pieces as artists draw inspiration and vision from older works from other artists. However, the first two take a bit of time to grasp, thus the pages of examples.

Leave a Reply Cancel reply Enter your comment here Rather, they have existed long before that in various different forms of media. I have learnt a lot through this.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

Comment From Clive Castro on June 8th, at 2: Retrieved from remediatkon http: This is because it would ruin the illusion of immediacy. Finally, they state that the difference between immediacy and hypermediacy is the difference between looking at, versus looking through something. So, for instance, Transparent digital applications seek to get to the real by bravely denying the fact of mediation; digital hypermedia seek the real by multiplying mediation so as to create a feeling immmediacy fullness, a satiety of experience, which can be taken as reality.

A magazine layout features many combinations of mediums such as text and images, all together but not one overbearing on the other. For example, a movie based on a book would never mention the novel that it is based off. It is possible to claim that a new medium makes a good thing even better, but this seldom seems to suit the rhetoric of remediation and is certainly not the case for digital media. Really helped me understand what all these concepts mean…thank you!


Or, remediation can emphasize difference rather than erase it, which is pitched as an improvement of the old remediatin while still attempting to remain true to the original I also think here rekediation apps like Vine and Snapchat, which offer users an opportunity to create that sense of immediacy through short pictures and videos that they share with friends or through FaceTime functions, which attempt to erase the mediation of the phone and make it appear as though you are talking face to face with the person on the other end.

You get a better understanding of remediation by knowing in depth what immediacy and hypermediacy are, and how they relate and contrast.

The first section of the paper focuses exclusively on immediacy. Authors Bolter, Jay David, and Richard Grusin used Immediacy, Hypermediacy, and Remediation to convey several ideas about how new technologies remediate the old media and how new media cannot completely get rid of old media as nothing is fully novel in this day and age. An example here is the move from cinema to television to web, as these different media certainly influence and necessitate each other without acknowledging that dependence.

It is a consequence of what Kenneth Burke calls “naive verbal realism” whereby the symbol is simply perceived to be a window to hhypermediacy real. In other words, no one is really deceived by the OVC, not to the extent that the interface hypermedlacy so transparent, one forgets that the conversant is not actually in the room or that the conversation is not live. Fittingly, they offer the disclaimer that they make no claim that any of these three concepts are universal truths, but rather that they are practices of specific groups at specific times.

Bolter and Grusin 83 Hypermediacy is a “style of visual representation whose goal is to remind the viewer of the medium” Bolter and Grusin In all, the article focuses heavily on immediacy and hypermediacy, which is understandable.