What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

Author: Arashihn Fausida
Country: Kazakhstan
Language: English (Spanish)
Genre: Marketing
Published (Last): 4 November 2009
Pages: 22
PDF File Size: 5.79 Mb
ePub File Size: 2.62 Mb
ISBN: 982-3-85058-834-9
Downloads: 7912
Price: Free* [*Free Regsitration Required]
Uploader: Tacage

Captivatiom to Read Currently Reading Read. This book is recommended reading for anyone who is interested in connecting to. Do the exercises at the end relative to yourself or your brand.

Unfortunately, though, this message gets diluted in a presentation that sometimes sounds more like astrology that personal understanding.

Happy spent his career learning how to read these tells. Hogshead presents her marketing expertise and supporting Vacillating between two and four stars as I worked through this title, my moment of persuqsion came with the last fifty pages or so: Your company’s business style? This book will show you.

Your 7 Triggers to Persuasion and Captivation” is a legendary adperson’s take on how to get people interested in you, your products, or your services. This book turns those types of books on their heads by focusing on how others see you through certain triggers and not how you see them.

Most Related  LEY 3545 BOLIVIA PDF

Some interesting and important observations: While much of the material towards the beginning was a bit obvious or expected, the different “triggers” covered were the most unique part yoru the book, and worth reading to just think about the different patterns that you could use to capture attention.

Open Preview See a Problem?

Third, execute a marketing program designed explicitly to build fascination, and bring it to life. If you are a seller ahd this product, would you like to suggest updates through seller support? Showing of reviews.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

Tdiggers did we collect the data? How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates? Knowledge, application, and awareness of these triggers can help one understand why people get enthralled by an idea, a TV series, a personality, etc.

It’s more persuasive than marketing, advertising, or any other form of communication.

Creates urgency with a threat of negative consequences, deadlines, and distress — focuses not on the crisis most likely, but the crisis most feared. How a frenzy over Dutch tulip bulbs perfectly mirrors the real-estate bubble.

How do prominent brands use one of more of these triggers to engage their consumers and market their products? Next Post Repositioning Speed Summary: She just coined a new buzzword sefen to make the book look “something new”. What a fascinatingly boring book! The core Curious what the seven triggers are?


Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Jul 12, Mary Louise rated it it was amazing Shelves: May 24, Katie rated it liked it Shelves: Customers who bought this item also bought. Each of us is fascinated by some one, some thing, or some place. There’s a problem loading this menu right now. Apr 30, Siri rated it it was amazing.

Jun 28, E rated it it was amazing. She repeatedly tries to pass off “celebrity” quotes as facts in support of her ideas, but the incessant name-dropping becomes sickening. My second reading was just as enjoyable as the first, but this time I was in learning mode, really studying the examples and explanations she offers. Alexa Actionable Analytics for the Web.